Tabs: Overview, Agents, Strategy
The planning and configuration tabs of a brief.
Overview
The Overview tab gives you a complete summary of the brief at a glance:
- Brief name and description.
- Associated client and brand.
- Campaign objective.
- Target audience.
- Content format (UGC or Advocate).
- Delivery date.
- Tone and style guidelines.
- Two lists: Dos and Don'ts.
Agents
The Agents tab shows the AI agents configured for this brief. Each agent displays its name, type, status (active or paused), and last activity. From here you can activate or pause agents and review what actions they have performed on the brief. Agents work in the background and can generate scripts, analyze trends, or make creator recommendations.
Strategy
The Strategy tab contains the creative direction for the brief:
- Central creative concept.
- Visual or content references.
- Key messages that must appear in the content.
- Brand restrictions or requirements.
- Internal team notes.
This content is developed by the creative team (often with support from Storyboard Creation) and serves as a guide for creators.