Audience & regions
Who the content is for and where it will run.
Audience and region information helps creators produce content that feels relevant and native to the people who will see it. The more specific you are, the better the output.
Target audience
Describe the person you are trying to reach. Include relevant demographics (age range, gender if applicable), interests, behaviors, and any context about their relationship with the category or product. Avoid generic descriptions like 'everyone' or 'all ages'.
Regions
Select the countries or regions where the content will be published. This affects creator selection: Winclap matches creators whose audience aligns with your target market. It also affects language, cultural references, and platform norms.
Platform
Specify which platforms the content is destined for. Different platforms have different pacing, aspect ratios, and native formats, and creators adapt their style accordingly.
- TikTok and Reels: fast-paced, hook in the first 2 seconds, 9:16 vertical
- YouTube Shorts: slightly longer form, more room for storytelling
- Static or carousel: product-focused, clear copy overlay possible